TikTok is the most engaging platform for brands whose customers are below thirty-six years of age. With more than two hundred million followers, India TikTok is evolving as a Social media giant. TikTok makes a consistent effort to monetize and encourages brands to buy TikTok likes.
Mucinex
Influencer marketing for pharmaceutical brands has always been a challenging task. Because of FTC and FDA guidelines, the influencers need to be cautious when marketing health products. Presently, Social media Influencers are loaded with tons of requirements, and brands observe how they utilize their strategies for medical brands. Mucinex collaborated with four influencers; Nick Tangorra, OurFire, Jayden Croes, dreaknowbest.
Mucinex ran its first Campaign on TikTok using the same technique to enhance the product. The Campaign challenged users to “Transform,” a general theme suitable for the platform. To participate in the challenge, the users posted a video featuring them being “too sick”, “so sick” and included the hashtag #TooSickToBeSick to market their cough medicine.
Starface
Starface is an enraging Skincare brand and is striving to utilize social media platforms. The brand creates exceptional “acne stickers” that are star-shaped and best suited for skincare and beauty TikTok. Also, the TikTok videos of the brand mainly consist of customers using the product and getting rid of their skin problems. The influencers play a crucial role in connecting with the followers and responding to their queries by making videos and posting them in the Comments section.
Glushers
Glushers is one of the snack foods that leveraged TikTok in an incredible fashion. The brand established consistent and high engagement gaining 275k followers. The brand is a unique example where it places quality above quantity by just creating twenty posts and gathering more than two million likes. Gushes relied upon hilarious content that focused much on trending memes.
Crocs
Crocs used its TikTok account for announcing new releases and showcasing their products. The brand was smart enough in building partnerships instead of striving for a cluster of memes and jokes. The brand hosted a challenge, #ThousandDollarCrocs where the users were tempted to portray their crocs in a fashionable mode. The brand partnered with the YouTuber Adam W, singer Post Malone, and many others, thereby gaining more than two billion video starts.
Kool-Aid
Kool-Aid was a famous brand among the young audiences and coordinated with adult audiences to create more engaging content. The brand hosted a contest by #OhYEAHchristmas, applauding the users with a prize of $10K.
Charlie’s Angels
Movies and Influencer marketing get aligned together easily. For many years entertainment brands used other social media platforms to a great extent. Undoubtedly, TikTok is a viable platform for campaigning entertainment products. Charlie’s Angels were offered a promotional campaign on the platform, working with nearly fifteen influencers. The influencers performed skits and dance videos to the sound track of the film.
TikTok’s coordination with Musical.ly has created viral songs and often contributed to the success of the Influencer Campaign. TikTok is differentiated from other platforms because of its exclusive approach to music. TikTok has positioned itself as a platform where the users will be listening and watching- where the biggest stars can perform the tie-in songs.
Nickelodeon
The default programming of Nickelodeon is the best fit for TikTok, as the platform revolves around more of younger audiences than other social networks. The brand has reached both young and adult audiences, thereby summing up with nearly seven million followers. Nickelodeon is endowed with an extensive content library and a cluster of talents. They do not just rework the existing content. Instead, they stand ahead with trending hashtags, shoot clips behind the scenes, overlay fresh music, and remain active on the platform.
Lays
The main objective of the challenge is to rejoice Lay’s Wavez, the latest contribution from PepsiCo. The brand utilized TikTok’s popularity by creating videos and hashtags that tempted fans to indulge in fun and create an exclusive step for “Wavez4India”. Sakthi Mohan, the dancing star, participated in the challenge and created her exclusive style on Wavez4India step.
Red Bull
Red Bull consistently remained to be a pioneer for years in creating trending digital content. Also, they continue to be a successful brand on TikTok, gathering more than four million followers. Red Bull’s videos are thumb-stopping – something that inspires other brands while creating their content. The brand does an excellent job of participating in viral hashtag challenges, and it hooks audiences rapidly with more engaging content.
